Generative Engine Optimization - Be the Answer in AI Search

The Future of Search Is Already Here

Over 100 million people now use ChatGPT weekly. Google’s AI Overviews appear on billions of searches. Perplexity is rapidly growing as an alternative search engine. The way people find and evaluate businesses has fundamentally changed, and most businesses aren’t ready.

Generative Engine Optimization (GEO) is the practice of engineering your content so it gets cited, referenced, and recommended by AI-powered search tools. Unlike traditional SEO that optimizes for ranking positions, GEO ensures your brand becomes the answer when AI summarizes information.

How GEO Works

AI Search Engines Process Information Differently

Traditional search engines match keywords. AI search engines:

1. Break queries into sub-questions (query fan-out)
2. Retrieve relevant passages from across the web
3. Evaluate source authority and consistency
4. Synthesize an answer that cites the most trusted sources

To appear in these AI-generated answers, your content must be structured for passage-level retrieval and establish your brand as an authoritative entity.

Our GEO Process

1. AI Search Audit We analyze how your brand currently appears (or doesn’t) in responses from ChatGPT, Perplexity, Google AI Overviews, and Claude. This baseline tells us exactly where to focus.

2. Entity Optimization We strengthen your brand’s entity footprint, meaning the way AI models understand what your business is, what it offers, and why it’s authoritative. This includes:

• Knowledge panel optimization
• Wikipedia and Wikidata presence strategy
• Consistent entity signals across all platforms
• Structured data markup for entity recognition

3. Passage-Level Content Engineering AI engines retrieve specific passages, not whole pages. We engineer your content so that:

• Key information appears in citation-friendly formats
• Answers to common questions are clear, concise, and well-structured
• Data points and statistics are easily extractable
• Content is organized for passage-level retrieval

4. Source Authority Building AI engines preferentially cite sources they consider authoritative. We build your authority through:

• High-quality backlinks from trusted publications
• Consistent information across all digital touchpoints
• Regular publication of expert-level content
• Industry citations and expert mentions

Why GEO Matters Now

The businesses that invest in GEO today will dominate AI search for years. Here’s why:

• AI search is growing exponentially - ChatGPT alone has over 200 million weekly users
• Early movers get cited more - AI engines develop “memory” of authoritative sources
• Traditional SEO alone is not enough - ranking #1 on Google doesn’t guarantee AI citation. See our comparison of SEO vs. GEO strategies
• Your competitors haven’t started - most agencies haven’t caught up to this shift yet

Pricing

GEO services are typically bundled with our organic SEO or as a standalone AI search strategy:

Plan	Monthly Cost	Best For
GEO Essentials	$500 - $900	Businesses wanting to establish AI search presence
GEO Premium	$900 - $1,400+	Businesses in competitive markets needing aggressive AI visibility

Every engagement starts with an AI search audit so we can show you exactly where you stand and what’s possible.